B
Evidence Grade B
Safe to Cite
Dated
2
2 -- event marketing roi for US event and experiential marketing programs (2015)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/ ↗
Source Article
Event marketing programs ROI in the U.S. 2015
Original Research
Statista
· Original study ↗
Methodology
Source: Statista survey of US event and experiential marketing professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US event and experiential marketing programs: 2 event marketing roi. Source: Statista (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-marketing-roi-us-2015
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<blockquote cite="https://lighthousedata.io/data/event-marketing-roi-us-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- event marketing roi for US event and experiential marketing programs<br><small>Source: Statista (2015) · <a href="https://lighthousedata.io/data/event-marketing-roi-us-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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