B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- purchase intent after branded event engagement for consumers (2025)
74% of consumers report that engaging with branded event marketing makes them more likely to buy the promoted product.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Event Marketing Institute
Primary
Tier C
https://mobiledominate.com/what-is-event-marketing/ ↗
Source Article
What is Event Marketing and How It Can Transform Your Brand
What Is Event Marketing and How Can It Elevate Your Brand
Event marketing has become a powerhouse strategy in the world of advertising. Companies of all sizes are realizing its ability to drive brand awareness, strengthen customer relationships, and create unforgettable experiences. But what exactly…
Original Research
Event Marketing Institute
· Original study ↗
Methodology
Cited to Event Marketing Institute; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 74% purchase intent after branded event engagement. Source: Event Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-marketing-purchase-intent-74pct
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<blockquote cite="https://lighthousedata.io/data/event-marketing-purchase-intent-74pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- purchase intent after branded event engagement for consumers<br><small>Source: Event Marketing Institute (2025) · <a href="https://lighthousedata.io/data/event-marketing-purchase-intent-74pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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