B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- event leads no followup rate for B2B trade show exhibitors (2026)
Around 79% of event leads receive no follow-up.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2Brain
Primary
Tier C
https://www.b2brain.com/blogs/best-app-for-events ↗
Source Article
10 Best Apps for Events: Lead Capture, Badge Scanning, Attendee Engagement, CRM Integration, and Pricing Model | B2Brain
10 Best Apps for Events: Lead Capture, Badge Scanning, Attendee Engagement, CRM Integration, and Pricing Model
Written by
Sridhar Ranganathan
Last Updated :
July 20, 2026
Skim in:
13
mins
In this article
TL;DR
The best app for events depends on your job: organizers need attendee-engagement apps, whi…
Original Research
B2Brain
· Original study ↗
Methodology
Vendor blog citing industry figure; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B trade show exhibitors: 79% event leads no followup rate. Source: B2Brain (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-leads-no-followup-79pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/event-leads-no-followup-79pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- event leads no followup rate for B2B trade show exhibitors<br><small>Source: B2Brain (2026) · <a href="https://lighthousedata.io/data/event-leads-no-followup-79pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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