B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3
3 -- pipeline per event multiple for GTMStack customers (B2B event follow-up) (2026)
Teams following up within 24 hours generated about 3x more pipeline per event than teams taking a week.
- Internal tracking by vendor across approximately 40 customer events
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Sample Size
40
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/event-lead-capture-follow-up-strategy ↗
Source Article
Event Lead Capture and Follow-Up: From Badge Scan to Booked Meeting | GTMStack
Event Lead Capture and Follow-Up: From Badge Scan to Booked Meeting
How to capture leads at B2B events, qualify them in real-time, and build automated post-event follow-up sequences that convert to pipeline.
GTMStack Team
Table of Contents
Your team just spent three days on their feet at a conferenc…
Original Research
GTMStack
· Original study ↗
Methodology
GTMStack internal tracking across ~40 events; teams following up within 24 hours vs one week
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GTMStack customers (B2B event follow-up): 3 pipeline per event multiple. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-followup-24h-3x-pipeline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/event-followup-24h-3x-pipeline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- pipeline per event multiple for GTMStack customers (B2B event follow-up)<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/event-followup-24h-3x-pipeline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.