40% -- share of marketers rating email as most effective event promotion channel for event marketers (2026)

Name: Share Of Marketers Rating Email As Most Effective Event Promotion Channel Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · Events industry benchmark report (unnamed)

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Attribution: Events industry benchmark report (unnamed) View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2026

Entity

event marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Events industry benchmark report (unnamed) Primary Tier C

https://www.bizzabo.com/blog/event-email-marketing-examples ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

20 Exceptional Event Email Marketing Examples

Original Research

Events industry benchmark report (unnamed) · Original study ↗

Methodology

Cited from the latest events industry benchmark report; original survey details not provided in article

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

event marketers: 40% share of marketers rating email as most effective event promotion channel. Source: Events industry benchmark report (unnamed) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-email-marketing-effectiveness-40pct

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<blockquote cite="https://lighthousedata.io/data/event-email-marketing-effectiveness-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of marketers rating email as most effective event promotion channel for event marketers<br><small>Source: Events industry benchmark report (unnamed) (2026) · <a href="https://lighthousedata.io/data/event-email-marketing-effectiveness-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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