B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

59%

59% -- share of listeners considering podcasts most credible advertising information source for Polish podcast listeners (2025)

2025  · Eurozet

According to a Eurozet study cited in the text, 59% of podcast listeners consider podcasts to be the most credible source of information in the advertising world.

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Attribution: Eurozet View source
Lighthouse Research Team
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Source verified Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Polish podcast listeners
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Eurozet Primary Tier C
https://rodin.pl/blog/najlepsze-podcasty-o-marketingu/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Najlepsze podcasty o marketingu - 15 propozycji, które warto znać!
Podcasty są dziś jednym z najważniejszych formatów content marketingu. To potężne narzędzie budowania autorytetu, które pozwala markom docierać bezpośrednio do uszu prawie 11 milionów Polaków. Słuchamy ich w drodze do pracy, podczas biegania czy w trakcie zajmowania się firmowymi finansami, co spraw…
Original Research
Eurozet · Original study ↗

Survey by Eurozet cited in blog article; methodology not detailed

Methodology documented
Industrymarketing
Plain Text
Polish podcast listeners: 59% share of listeners considering podcasts most credible advertising information source. Source: Eurozet (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eurozet-podcasts-most-credible-ad-source-59pct
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<blockquote cite="https://lighthousedata.io/data/eurozet-podcasts-most-credible-ad-source-59pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of listeners considering podcasts most credible advertising information source for Polish podcast listeners<br><small>Source: Eurozet (2025) · <a href="https://lighthousedata.io/data/eurozet-podcasts-most-credible-ad-source-59pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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