B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- share using youtube for product research for European consumers (2025)
57% of Europeans use YouTube for product research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google / Ipsos
Primary
Tier B
https://amask.sk/podla-google-je-buducnost-televizie-v-spolocnom-sledovani/ ↗
Source Article
Podľa Google je budúcnosť televízie v spoločnom sledovaní - AMA
Článok z produkcie agentúry Mindshare Slovakia sa venuje budúcnosti televízie podľa výskumu spoločnosti Google, ktorý zdôrazňuje dôležitosť spoločného sledovania obsahu. Napriek rozšíreniu individuálneho sledovania na mobilných zariadeniach diváci stále preferujú spoločné zážitky, pričom connected T…
Original Research
Google / Ipsos
· Original study ↗
Methodology
Google/Ipsos research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European consumers: 57% share using youtube for product research. Source: Google / Ipsos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europeans-youtube-product-research-57pct
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<blockquote cite="https://lighthousedata.io/data/europeans-youtube-product-research-57pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share using youtube for product research for European consumers<br><small>Source: Google / Ipsos (2025) · <a href="https://lighthousedata.io/data/europeans-youtube-product-research-57pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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