B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of respondents allocating 0 10pct budget to ctv for European advertising market professionals (2025)
Nearly 70% of respondents in a survey of advertising market professionals currently allocate only 0–10% of their advertising budget to CTV.
- The source specifies 'nearly/almost 70%' (takmer 70%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoubleVerify and IAB Europe
Primary
Tier B
https://amask.sk/connected-tv-reklama-slovensko/ ↗
Source Article
Connected TVs: nový priestor pre digitálnu reklamu
Connected TVs menia spôsob, akým vnímame reklamu na obrazovke. Kým kedysi dominovala lineárna TV, dnes sa čoraz viac zobrazení presúva do digitálneho priestoru – na smart TV a streamingové platformy.Čo prináša tento trend marketérom, aké formáty sú už dostupné na Slovensku a prečo by sa CTV mala sta…
Original Research
DoubleVerify and IAB Europe
· Original study ↗
Methodology
Survey by DoubleVerify and IAB Europe among advertising market professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European advertising market professionals: 70% share of respondents allocating 0 10pct budget to ctv. Source: DoubleVerify and IAB Europe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/european-ctv-budget-allocation-iab
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<blockquote cite="https://lighthousedata.io/data/european-ctv-budget-allocation-iab" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of respondents allocating 0 10pct budget to ctv for European advertising market professionals<br><small>Source: DoubleVerify and IAB Europe (2025) · <a href="https://lighthousedata.io/data/european-ctv-budget-allocation-iab" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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