B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of consumers using ai assistants for product discovery for European consumers (2025)
71% of European consumers are using AI-powered assistants to discover products.
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://going.international/resources/how-ai-shopping-assistants-are-reshaping-global-e-commerce ↗
Source Article
How AI Shopping Assistants Are Transforming Global E-Commerce
How AI Shopping Assistants Are Transforming Global E-Commerce
AI shopping assistants are changing the way people search, compare, and purchase items across borders. By 2026, more than 40% of online purchases will be influenced by autonomous or semi-autonomous decision systems (McKinsey Digital 2025)…
Original Research
Statista
· Original study ↗
Methodology
Attributed to Statista 2025; cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European consumers: 71% share of consumers using ai assistants for product discovery. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/european-consumers-ai-assistant-discovery-2025
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<blockquote cite="https://lighthousedata.io/data/european-consumers-ai-assistant-discovery-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of consumers using ai assistants for product discovery for European consumers<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/european-consumers-ai-assistant-discovery-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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