B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- share of posts correctly labeled as advertising for EU influencers (2024)
Only 20% of commercial posts by reviewed EU influencers were correctly labeled as advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
576
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
European Commission (EU granskning)
Primary
Tier B
https://proad.se/2024/03/15/inspirationsdagarna-2024/ ↗
Source Article
Inspirationsdagarna 2024✨ - ProAd Sweden AB
ProAds inspirationsdagar har nått sitt slut och oj, vilka två otroliga dagar det var! Dagarna var fyllda med grymma föreläsare, härliga mingel med alla närvarande inklusive våra profiler och en riktigt trevlig middag första kvällen. Men innan vi knyter ihop säcken och tackar för oss vill vi självkla…
Original Research
European Commission (EU granskning)
· Original study ↗
Methodology
EU review of 576 influencers across 22 countries on ad-disclosure compliance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EU influencers: 20% share of posts correctly labeled as advertising. Source: European Commission (EU granskning) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eu-influencer-posts-correctly-labeled-2024
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<blockquote cite="https://lighthousedata.io/data/eu-influencer-posts-correctly-labeled-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of posts correctly labeled as advertising for EU influencers<br><small>Source: European Commission (EU granskning) (2024) · <a href="https://lighthousedata.io/data/eu-influencer-posts-correctly-labeled-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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