C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
50%
50% -- ecommerce conversion rate growth for Etam Group (2020)
After redesigning the geolocated checkout with Woosmap, Etam Group's e-commerce conversion rate increased by more than 50% compared to 2019.
- Attributed partly to the health crisis context and other changes made to the sites
- Vendor case study / self-reported
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Woosmap / Etam Group
Primary
Tier B
https://www.woosmap.com/clients/etam-customisation-at-the-heart-of-the-customer-journey-with-automat… ↗
Source Article
Etam Group: a unified and refined shopping experience with Woosmap
Etam Group: a unified and refined shopping experience with Woosmap
“ After redesigning a geolocated checkout with Woosmap, the e-Commerce conversion rate increased by more than 50% compared to 2019. ”
“ Thanks to Woosmap, Etam offers a coherent brand identity on their interactive maps, customised of…
Also cited by
Original Research
Woosmap / Etam Group
· Original study ↗
Methodology
Vendor customer case study; company-reported increase in e-commerce conversion rate after redesigning geolocated checkout with Woosmap, compared to 2019 baseline; attributed partly to health crisis context and other site changes.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Etam Group: 50% ecommerce conversion rate growth. Source: Woosmap / Etam Group (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/etam-geolocated-checkout-conversion-increase
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<blockquote cite="https://lighthousedata.io/data/etam-geolocated-checkout-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ecommerce conversion rate growth for Etam Group<br><small>Source: Woosmap / Etam Group (2020) · <a href="https://lighthousedata.io/data/etam-geolocated-checkout-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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