B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- customers preferring live chat as top channel rate for survey respondents (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
E-tailing Group
Primary
Tier C
https://www.wowcustomersupport.com/blog/live-chat-leads-to-48-increase-in-revenue-heres-how/ ↗
Source Article
Live Chat Leads to 48% Increase in Revenue, Here’s How?!
Live chat support has quietly transformed from a “nice-to-have” feature into a magnetic force pulling customers closer to brands. Studies show intriguing truths: nearly 85% of customers feel deeply satisfied when websites offer live chat support services, and according to ICMI, revenue can rise by a…
Original Research
E-tailing Group
· Original study ↗
Methodology
Blog citing E-tailing Group study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 20% customers preferring live chat as top channel rate. Source: E-tailing Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/etailing-live-chat-preferred-channel-20
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<blockquote cite="https://lighthousedata.io/data/etailing-live-chat-preferred-channel-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customers preferring live chat as top channel rate for survey respondents<br><small>Source: E-tailing Group (2025) · <a href="https://lighthousedata.io/data/etailing-live-chat-preferred-channel-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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