B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38%
38% -- share of brands considering established creators critical for brands (2024-2025)
38% of brands consider established creators critical for ongoing partnerships.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
CreatorIQ and Sapio Research
Primary
Tier B
https://blog.hollywoodbranded.com/content-first-creator-led-whats-next-for-influencer-marketing ↗
Source Article
Content-First, Creator-Led: What’s Next for Influencer Marketing
Content-First, Creator-Led: What’s Next for Influencer Marketing
Quick Answer
Hollywood Branded shares a deep dive into the insights that will shape the future of influencer marketing.
The Creator Economy
The creator economy has revolutionized the ways brands engage with audiences, transitioning fro…
Original Research
CreatorIQ and Sapio Research
· Original study ↗
Methodology
CreatorIQ and Sapio Research report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 38% share of brands considering established creators critical. Source: CreatorIQ and Sapio Research (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/established-creators-critical-partnerships
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<blockquote cite="https://lighthousedata.io/data/established-creators-critical-partnerships" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of brands considering established creators critical for brands<br><small>Source: CreatorIQ and Sapio Research (2024-2025) · <a href="https://lighthousedata.io/data/established-creators-critical-partnerships" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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