B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- audience segment share for Escapists video segment (2007)
Escapists accounted for 30% of the online video audience in a Summer 2007 study reported by MediaPost.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Post
Primary
Tier B
http://diy-marketing.blogspot.com/2008/02/ ↗
Source Article
DIY Marketing
Microsoft’s announcement of its new Engagement Mapping metric at the IAB conference this week created additional buzz around what was already one of the hottest online marketing topics of the moment. And not just this particular moment—it has been ongoing for awhile. Last summer ARF Chief Research O…
Original Research
Media Post
· Original study ↗
Methodology
Summer 2007 online video study reported by Media Post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Escapists video segment: 30% audience segment share. Source: Media Post (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/escapists-video-segment-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/escapists-video-segment-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- audience segment share for Escapists video segment<br><small>Source: Media Post (2007) · <a href="https://lighthousedata.io/data/escapists-video-segment-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.