B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- share of purchase decisions beginning with online research for construction equipment buyers (2025)
68% of equipment purchase decisions begin with online research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Construction Equipment Magazine
Primary
Tier C
https://www.identicube.in/post/product-visualization-for-construction-equipment-showcase-machinery-w… ↗
Source Article
Product Visualization for Construction Equipment: Showcase Machinery Without Physical Demos
Product Visualization for Construction Equipment: Showcase Machinery Without Physical Demos
Here's a problem we didn't expect to solve. A construction equipment manufacturer told us they were losing deals because prospects couldn't see their machinery in person. Shipping a 40-ton excavator for demos…
Original Research
Construction Equipment Magazine
· Original study ↗
Methodology
Cited from Construction Equipment Magazine; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
construction equipment buyers: 68% share of purchase decisions beginning with online research. Source: Construction Equipment Magazine (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/equipment-purchase-online-research-68
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<blockquote cite="https://lighthousedata.io/data/equipment-purchase-online-research-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of purchase decisions beginning with online research for construction equipment buyers<br><small>Source: Construction Equipment Magazine (2025) · <a href="https://lighthousedata.io/data/equipment-purchase-online-research-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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