B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- conversion rate growth rate for Equipment Depot (2019)
Equipment Depot increased its conversion rate by 67 percent using tactics including search engine marketing and email marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2019
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (6)
Association of National Advertisers (ANA)
Primary
Tier B
https://www.ana.net/miccontent/show/id/b2-2019-9375 ↗
Source Article
Equipment Depot — Accelerating Growth
Equipment Depot — Accelerating Growth
Equipment Depot described how it capitalized on a host of tactics, including search engine marketing and email marketing to increase its website traffic by 33 percent and its conversion rate by 67 percent.
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Original Research
Association of National Advertisers (ANA)
· Original study ↗
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Equipment Depot: 67% conversion rate growth rate. Source: Association of National Advertisers (ANA) (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/equipment-depot-conversion-rate-increase
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<blockquote cite="https://lighthousedata.io/data/equipment-depot-conversion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- conversion rate growth rate for Equipment Depot<br><small>Source: Association of National Advertisers (ANA) (2019) · <a href="https://lighthousedata.io/data/equipment-depot-conversion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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