B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
255,000,000
255,000,000 -- shoppers covered by identity data for Epsilon (Archer platform) (2026)
Archer's shopper intelligence hub is infused with Epsilon data covering more than 255 million U.S. shoppers at the unique ID level.
- Source states 'more than 255 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
255,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arc Worldwide / Epsilon
Primary
Tier B
https://www.arcww.com/about?feature-archer-os ↗
Source Article
Arc
Original Research
Arc Worldwide / Epsilon
· Original study ↗
Methodology
Company marketing page describing proprietary shopper data platform coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Epsilon (Archer platform): 255,000,000 shoppers covered by identity data. Source: Arc Worldwide / Epsilon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/epsilon-us-shopper-ids-255m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/epsilon-us-shopper-ids-255m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>255,000,000</strong> -- shoppers covered by identity data for Epsilon (Archer platform)<br><small>Source: Arc Worldwide / Epsilon (2026) · <a href="https://lighthousedata.io/data/epsilon-us-shopper-ids-255m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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