B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- sales lift from personalized marketing for personalized marketing messages based on customer segmentation (2025)
Personalized marketing messages based on customer segmentation can increase sales by up to 10%.
- as much as 10%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://applaunchpartners.com/data-driven-marketing-actionable-insights-in-2026/ ↗
Source Article
Data
Original Research
Epsilon
· Original study ↗
Methodology
Cited from a 2025 Epsilon study; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized marketing messages based on customer segmentation: 10% sales lift from personalized marketing. Source: Epsilon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/epsilon-personalization-sales-lift-2025
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<blockquote cite="https://lighthousedata.io/data/epsilon-personalization-sales-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales lift from personalized marketing for personalized marketing messages based on customer segmentation<br><small>Source: Epsilon (2025) · <a href="https://lighthousedata.io/data/epsilon-personalization-sales-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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