B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- consumers preferring personalized brands for consumers (2018)
80% of consumers prefer buying from brands that offer personalized experiences according to an Epsilon study.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://www.moovsoon.com/identifying-right-market/ ↗
Source Article
How Can Moving Companies Identify Their Target Market?
How Can Moving Companies Identify Their Target Market?
In the ever-evolving moving industry, understanding your target market determines your success. Companies gain a competitive edge when they know their ideal clients, as this understanding allows them to tailor services that address specific expe…
Original Research
Epsilon
· Original study ↗
Methodology
Epsilon study, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% consumers preferring personalized brands. Source: Epsilon (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/epsilon-personalization-preference-2018
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<blockquote cite="https://lighthousedata.io/data/epsilon-personalization-preference-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers preferring personalized brands for consumers<br><small>Source: Epsilon (2018) · <a href="https://lighthousedata.io/data/epsilon-personalization-preference-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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