B
Evidence Grade B
Graded
under review
Safe to Cite
Current
32%
32% -- share of online consumers for Enthusiast persona (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExactTarget
Primary
Tier B
http://roymorejon.com/social-profiling/ ↗
Source Article
Roy Morejon
Original Research
ExactTarget
· Original study ↗
Methodology
ExactTarget Social Profile persona research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enthusiast persona: 32% share of online consumers. Source: ExactTarget (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enthusiast-persona-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/enthusiast-persona-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of online consumers for Enthusiast persona<br><small>Source: ExactTarget (2026) · <a href="https://lighthousedata.io/data/enthusiast-persona-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.