B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- share of shorts views for YouTube Shorts entertainment and pranks category (2026-01)
Entertainment and pranks account for over 17% of all YouTube Shorts views according to an analysis of over 30 million Shorts.
- Represents 17%+ of all Shorts views
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026-01
Entity
Sample Size
30,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TubeBuddy
Primary
Tier B
https://virvid.ai/blog/niching-down-shorts-strategy-2026 ↗
Source Article
Niching Down with Shorts for Faster Authority
Niching Down with Shorts for Faster Authority
Channels that pick a tight niche and stick to it build algorithmic authority in months. Channels that post broadly on random topics rarely build it at all.
Table of Contents
- Why Your Niche Choice Matters More Than Your Content Quality
- The Niche Ladde…
Original Research
TubeBuddy
· Original study ↗
Methodology
TubeBuddy analysis of over 30 million Shorts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube Shorts entertainment and pranks category: 17% share of shorts views. Source: TubeBuddy (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/entertainment-shorts-view-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/entertainment-shorts-view-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of shorts views for YouTube Shorts entertainment and pranks category<br><small>Source: TubeBuddy (2026-01) · <a href="https://lighthousedata.io/data/entertainment-shorts-view-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.