B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1%
1% -- ai agents effective adoption rate for enterprises (AI agents in marketing) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global Responsible AI Innovation Lab
Primary
Tier B
http://www.mmaglobal.com/events/ceosummit/casadecampo2012/speakers ↗
Source Article
Speakers
Original Research
MMA Global Responsible AI Innovation Lab
· Original study ↗
Methodology
Cited in MMA Global Responsible AI Innovation Lab webinar description
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
enterprises (AI agents in marketing): 1% ai agents effective adoption rate. Source: MMA Global Responsible AI Innovation Lab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprises-using-ai-agents-effectively-under-1pct
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<blockquote cite="https://lighthousedata.io/data/enterprises-using-ai-agents-effectively-under-1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai agents effective adoption rate for enterprises (AI agents in marketing)<br><small>Source: MMA Global Responsible AI Innovation Lab (2026) · <a href="https://lighthousedata.io/data/enterprises-using-ai-agents-effectively-under-1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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