B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- share of enterprises measuring ai roi effectively for Enterprises (2025)
Only 23% of enterprises can measure the ROI of AI tools effectively.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Microsoft Ignite
Primary
Tier C
https://www.thedelightfulagency.com/blog/how-to-future-proof-your-b2b-marketing-and-communications-s… ↗
Source Article
How to future proof your B2B marketing and comms strategies
How to future proof your B2B marketing and comms strategies
4 lessons learned from client innovation at the intersection of AI, data, and authentic engagement.
As an agency deeply invested in our clients’ success, we tuned in closely to Microsoft Ignite. This year’s message was clear: AI isn’t just …
Original Research
Microsoft Ignite
· Original study ↗
Methodology
Reported from Microsoft Ignite conversations
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Enterprises: 23% share of enterprises measuring ai roi effectively. Source: Microsoft Ignite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprises-measure-ai-roi-23
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<blockquote cite="https://lighthousedata.io/data/enterprises-measure-ai-roi-23" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of enterprises measuring ai roi effectively for Enterprises<br><small>Source: Microsoft Ignite (2025) · <a href="https://lighthousedata.io/data/enterprises-measure-ai-roi-23" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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