B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2
2 -- strong roi video production rate for enterprise brands (2026)
Brands producing 11 to 50 videos per month are 2.5x more likely to report strong ROI than those producing fewer than 10 videos per month.
- Compared to brands producing fewer than 10 videos per month
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Gutenberg
Primary
Tier C
https://www.thegutenberg.com/blog/death-of-one-size-fits-all-video-ai-video-strategy-reset/ ↗
Source Article
AI Video Strategy: Why One-Size-Fits-All Is Dead
The one-size-fits-all video strategy died in 2025. In 2026, brands must adopt platform-native AI video strategies that produce vertical, intent-specific content for each channel. Most have not made that shift yet.
Here is what still happens at most enterprise companies: a team spends six figures on …
Original Research
The Gutenberg
· Original study ↗
Methodology
Brands producing 11 to 50 videos per month are 2.5x more likely to report strong ROI
Methodology documented
Segmentation
IndustryMedia
Company SizeEnterprise
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
enterprise brands: 2 strong roi video production rate. Source: The Gutenberg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprise-video-production
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<blockquote cite="https://lighthousedata.io/data/enterprise-video-production" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- strong roi video production rate for enterprise brands<br><small>Source: The Gutenberg (2026) · <a href="https://lighthousedata.io/data/enterprise-video-production" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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