B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- marketers increasing video investment for enterprise marketers (2025)
54% of enterprise marketers plan to increase investment in video content according to Content Marketing Institute's 2025 Outlook.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://seo-analytic.com/visual-content-marketing-strategies-us-businesses-2025/ ↗
Source Article
Visual Content Marketing Strategies for US Businesses in 2025 - seo analytic
Everywhere you look online, brands are relying on images and videos to grab attention. Scroll past bland text and you see knock-out visuals pulling people in at lightning speed. Here’s the wild part. Visual content drives 94 percent more total views and significantly increases user engagement yet mo…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute 2025 Outlook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
enterprise marketers: 54% marketers increasing video investment. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprise-video-investment-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/enterprise-video-investment-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- marketers increasing video investment for enterprise marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/enterprise-video-investment-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.