11% -- marketing budget share of expenses for enterprises (2025)

Name: Marketing Budget Share Of Expenses Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · OnboardCRM

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Attribution: OnboardCRM View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

11%

Unit

Percentage

Data Vintage

2025

Entity

enterprises

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

OnboardCRM Primary Tier C

https://onboardcrm.com/channel-partner-enablement-is-your-marketing-dna-manifesting/ ↗

Confidence: 55/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Channel Partner Enablement – Is Your Marketing DNA Manifesting?

Successful companies grow faster, because they market better. This is no news, but why so many fail to get out there? Typically, about 11 percent of enterprises’ expenses go on marketing. The figures vary between industries. Studies of SMB software companies, bear out that those companies with stron…

Original Research

OnboardCRM · Original study ↗

Methodology

Blog citing typical industry figures; original study not identified

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RoleAll marketers

Cite this stat

Plain Text

enterprises: 11% marketing budget share of expenses. Source: OnboardCRM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprise-marketing-spend-share-11pct

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<blockquote cite="https://lighthousedata.io/data/enterprise-marketing-spend-share-11pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- marketing budget share of expenses for enterprises<br><small>Source: OnboardCRM (2025) · <a href="https://lighthousedata.io/data/enterprise-marketing-spend-share-11pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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