B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
47%
47% -- enterprise buyers wishing easier roi calc for Enterprise software buyers (2024)
47% of enterprise buyers wished it was easier to calculate software ROI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cloud Ratings
Primary
Tier B
https://bowerycap.com/blog/insights/saas-perspectives-matt-harney ↗
Source Article
SaaS Perspectives: Matt Harney (Cloud Ratings)
The Bowery Capital team is launching a new interview series featuring some of the leading thinkers in B2B SaaS to get their view on the state of business software and how they see the category evolving. This week, Matt Harney, Founder & CEO of Cloud Ratings and the publisher of SaaSLetter sat down w…
Original Research
Cloud Ratings
· Original study ↗
Methodology
Buyer-sentiment finding from Cloud Ratings ROI benchmarking research on enterprise software buyers' perspective on ROI calculation; sample size not stated.
Methodology documented
Segmentation
IndustrySaaS
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Enterprise software buyers: 47% enterprise buyers wishing easier roi calc. Source: Cloud Ratings (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprise-buyers-easier-roi-calc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/enterprise-buyers-easier-roi-calc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- enterprise buyers wishing easier roi calc for Enterprise software buyers<br><small>Source: Cloud Ratings (2024) · <a href="https://lighthousedata.io/data/enterprise-buyers-easier-roi-calc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.