B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- share of enterprises with ai pilots vs production for Enterprise AI adoption (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backstory (People.ai)
Primary
Tier C
https://help.backstory.ai/en/articles/15324889-webinar-level-up-your-gtm-ai-maturity ↗
Source Article
Webinar: Level Up Your GTM AI Maturity | Backstory All Rights Reserved
This webinar walks through Backstory's go-to-market AI maturity model, showing what each stage of the curve looks like in practice and why most organizations get stuck in experimentation. Katie Stanforth and Haya Kamal use account planning as a real-world example to illustrate each level of maturity…
Original Research
Backstory (People.ai)
· Original study ↗
Methodology
Cited in webinar as key finding; fewer than 25% moved pilots into production at scale. Original underlying study not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enterprise AI adoption: 70% share of enterprises with ai pilots vs production. Source: Backstory (People.ai) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprise-ai-pilots-production-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/enterprise-ai-pilots-production-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of enterprises with ai pilots vs production for Enterprise AI adoption<br><small>Source: Backstory (People.ai) (2025) · <a href="https://lighthousedata.io/data/enterprise-ai-pilots-production-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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