B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- revenue decline rate for top 100 most valuable brands (least socially engaged companies) (2009)
Among the 100 most valuable brands studied, companies with the least amount of social media engagement experienced a 6% drop in revenue over a 12-month period.
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Lighthouse Research Team
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Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2009
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wetpaint and Altimeter Group (Engagementdb)
Primary
Tier B
http://thecommunicationsstrategist.wordpress.com/2009/07/ ↗
Source Article
Posts from July 2009 on The Communications Strategist
Original Research
Wetpaint and Altimeter Group (Engagementdb)
· Original study ↗
Methodology
Engagementdb study by Wetpaint and Altimeter Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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top 100 most valuable brands (least socially engaged companies): 6% revenue decline rate. Source: Wetpaint and Altimeter Group (Engagementdb) (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engagementdb-low-engagement-revenue-decline-2009
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<blockquote cite="https://lighthousedata.io/data/engagementdb-low-engagement-revenue-decline-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- revenue decline rate for top 100 most valuable brands (least socially engaged companies)<br><small>Source: Wetpaint and Altimeter Group (Engagementdb) (2009) · <a href="https://lighthousedata.io/data/engagementdb-low-engagement-revenue-decline-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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