B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
13%
13% -- engagement with low quality content for US consumers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Integral Ad Science
Primary
Tier A
https://digiday.com/sponsored/research-consumers-say-quality-ad-environment-even-important-personali… ↗
Source Article
Research: Consumers say a quality ad environment is even more important than a personalized one
Prices rise tomorrow. Last chance for best rate.
Research: Consumers say a quality ad environment is even more important than a personalized one
By Tony Marlow, Chief Marketing Officer, Integral Ad Science
Digital technology continues to pave the way for new media channels. In the last decade, we’ve…
Original Research
Integral Ad Science
· Original study ↗
Methodology
Survey conducted among a sample of 1,000 survey respondents in the United States.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US consumers: 13% engagement with low quality content. Source: Integral Ad Science (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engagement-with-low-quality-content-ads
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<blockquote cite="https://lighthousedata.io/data/engagement-with-low-quality-content-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- engagement with low quality content for US consumers<br><small>Source: Integral Ad Science (2023) · <a href="https://lighthousedata.io/data/engagement-with-low-quality-content-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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