C Evidence Grade C Graded accuracy verified by the review judge Use with Hedging Current

47.15%

47.15% -- social media objective share for Engagement as social media objective (brands/marketers) (2026)

2026  · Goodcompany

47.15% of brands/marketers identify engagement as a key objective they pursue on social media.

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Attribution: Goodcompany View source
Lighthouse Research Team
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Source verified Evidence graded
Value
47.15%
Unit
Percentage
Data Vintage
2026
Entity
Engagement as social media objective (brands/marketers)
C
Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

56/100 confidence
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Goodcompany Primary Tier A
https://www.goodcompany.es/social-media-2026-que-funciona-de-verdad-y-que-ya-no-merece-tu-tiempo/ ↗
Confidence: 55/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Social Media 2026: datos, tendencias y claves para una estrategia que funcione
Social Media 2026: qué funciona de verdad y qué ya no merece tu tiempo La red que mejor funciona: dónde encuentran rendimiento real las marcas Cuando se pregunta a los profesionales por la red que realmente genera resultados, la conversación cambia de tono. Aquí ya no importa cuántas plataformas se …
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Original Research
Goodcompany · Original study ↗
Industrymarketing
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Engagement as social media objective (brands/marketers): 47.15% social media objective share. Source: Goodcompany (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engagement-social-objective-47-15
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<blockquote cite="https://lighthousedata.io/data/engagement-social-objective-47-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47.15%</strong> -- social media objective share for Engagement as social media objective (brands/marketers)<br><small>Source: Goodcompany (2026) · <a href="https://lighthousedata.io/data/engagement-social-objective-47-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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