B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- campaign retention rate lift for businesses tracking broad engagement metrics (2026)
Businesses focusing on a broader range of engagement metrics see a 15% higher retention rate for their digital campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://ppcgrowthstudio.com/68-of-brands-fail-at-tracking-fix-it-in-2026/ ↗
Source Article
Fix Tracking: Improve Marketing ROI Now
Did you know that despite billions spent on digital advertising, a staggering 68% of companies still struggle with accurate conversion tracking, leading to misallocated budgets and missed growth opportunities? That’s not just a statistic; it’s a flashing red light for anyone serious about marketing …
Original Research
IAB
· Original study ↗
Methodology
Cited as an IAB report; original methodology not provided
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses tracking broad engagement metrics: 15% campaign retention rate lift. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engagement-metrics-retention-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/engagement-metrics-retention-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- campaign retention rate lift for businesses tracking broad engagement metrics<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/engagement-metrics-retention-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.