B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- likelihood to sign up for new services for fully engaged credit union members (2026)
Fully engaged credit union members are 39% more likely to sign up for new services compared to those who are indifferent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier B
https://www.moveminttech.com/resources/member-moments ↗
Source Article
The credit union engagement edge is shrinking. Here’s what it takes to get it back.
Are we proactive or reactive?
Do members discover relevant offers when they log in, or only when they go searching for a new product or service? Are your best opportunities reaching members who haven't raised their hand yet?
Join 100+ financial institution leaders at the 2026 Movemint Symposium. Oct…
Original Research
Gallup
· Original study ↗
Methodology
Gallup member engagement research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fully engaged credit union members: 39% likelihood to sign up for new services. Source: Gallup (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-members-new-services-39pct
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<blockquote cite="https://lighthousedata.io/data/engaged-members-new-services-39pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- likelihood to sign up for new services for fully engaged credit union members<br><small>Source: Gallup (2026) · <a href="https://lighthousedata.io/data/engaged-members-new-services-39pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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