B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- revenue lift from engaged customers for highly engaged customers (2025)
Highly engaged customers generate 23% more revenue compared to passive customers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Idomoo
Primary
Tier C
https://www.zooza.online/de/sie-haben-bezahlt-aber-sind-sie-geblieben-weshalb-die-teilnahme-nicht-nu… ↗
Source Article
Warum Zahlung ≠ Engagement in Kinderkursen: Die tatsächliche Kennzahl, die Wachstum vorantreibt — Zooza
Sie haben bezahlt. Aber sind sie geblieben? Weshalb die Teilnahme (nicht nur die Zahlung) die tatsächliche Kennzahl in Kinderkursen ist
The Congratulations Trap
Every course provider works hard to make their programme attractive. You tweak your messaging. You post to Instagram. You run that free tri…
Original Research
Idomoo
· Original study ↗
Methodology
Cited from Idomoo research on customer engagement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
highly engaged customers: 23% revenue lift from engaged customers. Source: Idomoo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-customers-revenue-lift-idomoo
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<blockquote cite="https://lighthousedata.io/data/engaged-customers-revenue-lift-idomoo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- revenue lift from engaged customers for highly engaged customers<br><small>Source: Idomoo (2025) · <a href="https://lighthousedata.io/data/engaged-customers-revenue-lift-idomoo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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