B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- price premium for engaged customers (2013)
A Gallup poll indicates that engaged customers are worth a 23% premium over regular pricing.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier C
https://kordellnorton.com/your-satisfied-customers-are-killing-your-business/ ↗
Source Article
Your Satisfied Customers are Killing Your Business
You know your customers who are pleased with your offerings? Not the ones that are ecstatic, just the ones who are . . . well . . . satisfied.
A recent Gallup poll shows that satisfied customers represent a 13% discount off your regular pricing. What? Are you satisfied with your toothpaste? Yes.…
Original Research
Gallup
· Original study ↗
Methodology
Gallup poll cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
engaged customers: 23% price premium. Source: Gallup (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-customer-price-premium-gallup
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<blockquote cite="https://lighthousedata.io/data/engaged-customer-price-premium-gallup" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- price premium for engaged customers<br><small>Source: Gallup (2013) · <a href="https://lighthousedata.io/data/engaged-customer-price-premium-gallup" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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