B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- above market growth rate for Companies investing in sales enablement (2019)
Investing in enablement delivers 30% above-market growth.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://sbrconsulting.com/our-services/sales-enablement/ ↗
Source Article
Sales Enablement - SBR Consulting
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Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey 2019 research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Companies investing in sales enablement: 30% above market growth rate. Source: McKinsey (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enablement-investment-above-market-growth-2019
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<blockquote cite="https://lighthousedata.io/data/enablement-investment-above-market-growth-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- above market growth rate for Companies investing in sales enablement<br><small>Source: McKinsey (2019) · <a href="https://lighthousedata.io/data/enablement-investment-above-market-growth-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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