B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
66%
66% -- employee brand advocacy uplift from purposeful work for employees (Bain & Company research) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.ignitehcm.com/blog/sustainability-initiatives-in-hcm-integrating-sustainability-into-hum… ↗
Source Article
Sustainability Initiatives in HCM: Integrating Sustainability into Human Capital Strategies
Sustainability is no longer a buzzword or fringe concern - it's become a central business imperative. As awareness grows around climate change, resource scarcity, social injustice and other pressing global issues, more and more companies are making sustainability a core part of their strategy and op…
Original Research
Bain & Company
· Original study ↗
Methodology
Cited from Bain & Company research; relevant to employer brand advocacy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
employees (Bain & Company research): 66% employee brand advocacy uplift from purposeful work. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employees-purpose-advocacy-bain
HTML Embed
<blockquote cite="https://lighthousedata.io/data/employees-purpose-advocacy-bain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- employee brand advocacy uplift from purposeful work for employees (Bain & Company research)<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/employees-purpose-advocacy-bain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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