B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5x
5x -- employee preference ratio for social ceo for Employees (2023)
Employees prefer to work for a CEO who uses social media by more than a 5:1 ratio compared to one who does not.
- Value is stated as 'more than a 5:1 ratio'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5x
Unit
Ratio
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brunswick Group
Primary
Tier C
https://wantleverage.com/blog/communications-strategy/social-media-basics-for-executives/ ↗
Source Article
Social Media Basics for Executives
We’re living in a world where social media dominates. It’s the connective tissue between your company brand and its target customers.
Hundreds of millions of Americans use some form of social media, with many visiting these platforms daily and about half getting their news from these sources. And wi…
Original Research
Brunswick Group
· Original study ↗
Methodology
Cited from Brunswick Group research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Employees: 5x employee preference ratio for social ceo. Source: Brunswick Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employees-prefer-social-ceo-5-to-1
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<blockquote cite="https://lighthousedata.io/data/employees-prefer-social-ceo-5-to-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5x</strong> -- employee preference ratio for social ceo for Employees<br><small>Source: Brunswick Group (2023) · <a href="https://lighthousedata.io/data/employees-prefer-social-ceo-5-to-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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