B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
2
2 -- click through rate multiple employee vs company sharing for B2B social media content (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://www.gameplanmarketing.ca/blog/10-tips-to-drive-social-engagement ↗
Source Article
10 Tips to Drive Social Engagement
Connecting online with B2B tech buyers in the early stages of their search using authentic, relevant content is key for successful relationship building but can be a challenge for marketers. After all, the informed tech buyers of today like to self-educate and are notoriously skilled at ignoring mar…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn data cited by Gameplan Marketing on employee advocacy CTR
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B social media content: 2 click through rate multiple employee vs company sharing. Source: LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employee-shared-content-ctr-2x
HTML Embed
<blockquote cite="https://lighthousedata.io/data/employee-shared-content-ctr-2x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- click through rate multiple employee vs company sharing for B2B social media content<br><small>Source: LinkedIn (2025) · <a href="https://lighthousedata.io/data/employee-shared-content-ctr-2x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.