B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8
8 -- content engagement multiplier for Employee-shared content vs brand channels (2020)
Content shared by employees receives 8x more engagement than content shared by brand channels.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8
Unit
Multiple
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Social Media Today
Primary
Tier C
https://extramile.me/blog/why-social-selling-is-important ↗
Source Article
Why Social Selling is important?
A few things have changed in B2B sales with the rise of social media and digital. Buyers behaviours have changed, Sales professionals have adapted and the majority of companies have adopted social selling. But why social selling is so important? What are the reasons why companies have transformed th…
Original Research
Social Media Today
· Original study ↗
Methodology
Cited from Social Media Today
Methodology documented
Segmentation
Industrymarketing
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Employee-shared content vs brand channels: 8 content engagement multiplier. Source: Social Media Today (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employee-content-8x-engagement
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<blockquote cite="https://lighthousedata.io/data/employee-content-8x-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- content engagement multiplier for Employee-shared content vs brand channels<br><small>Source: Social Media Today (2020) · <a href="https://lighthousedata.io/data/employee-content-8x-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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