B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8
8 -- employee advocate content engagement multiple vs brand channels for employee advocates vs brand social channels (2021)
Content shared by employee advocates receives 8x more engagement than content shared by brand channels.
Attribution:
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Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8
Unit
Multiple
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Matter
Primary
Tier C
https://marketmix.beehiiv.com/p/future-social-media-individual ↗
Source Article
The Future of Social AND Media is the Individual
- Market Mix
- Posts
- The Future of Social AND Media is the Individual
The Future of Social AND Media is the Individual
It’s official: brands are out and people are in. This idea is at the center of the future of brand marketing.
Welcome back and thanks for reading this week’s issue.
If you have an…
Original Research
Matter
· Original study ↗
Methodology
Engagement comparison cited in newsletter; baseline context not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
employee advocates vs brand social channels: 8 employee advocate content engagement multiple vs brand channels. Source: Matter (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employee-advocate-content-engagement-8x
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<blockquote cite="https://lighthousedata.io/data/employee-advocate-content-engagement-8x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- employee advocate content engagement multiple vs brand channels for employee advocates vs brand social channels<br><small>Source: Matter (2021) · <a href="https://lighthousedata.io/data/employee-advocate-content-engagement-8x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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