B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- email engagement contribution share for Emotional appeal (words and phrases) in email marketing messages (2016-2019)
Emotional appeal contributes to 60% of engagement in email marketing messages.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2016-2019
Entity
Sample Size
300,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persado
Primary
Tier A
https://www.persado.com/2019/04/when-can-i-stop-using-ai-marketing/ ↗
Source Article
When Can I Stop Using My AI Marketing Platform? Never.
Don't get blindsided by decay
By Van Diamandakis, Persado CMO
It can be tempting. After a few months to a year of using AI to optimize your marketing programs, perhaps applying it across channels and using it to inform decisions on marketing content including digital, TV and radio ads, as best pract…
Original Research
Persado
· Original study ↗
Methodology
Emotional appeal cited as the largest contributor to engagement on email, per Persado research based on 300 million message permutations over a three-year period; contrasted with functional language/CTAs on web/display and formatting on Facebook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emotional appeal (words and phrases) in email marketing messages: 60% email engagement contribution share. Source: Persado (2016-2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotional-appeal-email-engagement-share
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<blockquote cite="https://lighthousedata.io/data/emotional-appeal-email-engagement-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- email engagement contribution share for Emotional appeal (words and phrases) in email marketing messages<br><small>Source: Persado (2016-2019) · <a href="https://lighthousedata.io/data/emotional-appeal-email-engagement-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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