B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
17%
17% -- open rate lift from emoji for B2C emails (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ioiventures.com
Primary
Tier C
https://www.ioiventures.com/email-marketing-campaign-puts-up-hall-of-fame-numbers/ ↗
Source Article
Email Marketing Campaign Puts Up Hall of Fame Numbers - IOI Ventures
Email Marketing Campaign Puts Up Hall of Fame Numbers
An open rate of 44.5% and a click rate of 5.7%...is that good?
Uh yeah...it’s good. Industry standards for open rate hover around 24.57% on average, while click rates sit tight at 3.09%. And for reference, it’s almost as good as Connor McDavid’s …
Original Research
ioiventures.com
· Original study ↗
Methodology
Claim cited without named original source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
B2C emails: 17% open rate lift from emoji. Source: ioiventures.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emoji-open-rate-lift-b2c
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emoji-open-rate-lift-b2c" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- open rate lift from emoji for B2C emails<br><small>Source: ioiventures.com (2025) · <a href="https://lighthousedata.io/data/emoji-open-rate-lift-b2c" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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