B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- open rate increase from emojis for email marketing (2025)
Using emojis in email subject lines can increase open rates by 56% according to an Experian report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier B
https://www.b12.io/resource-center/content-creation/business/client-engagement-tools/email-newslette… ↗
Source Article
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Original Research
Experian
· Original study ↗
Methodology
Experian report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing: 56% open rate increase from emojis. Source: Experian (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emoji-open-rate-56
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<blockquote cite="https://lighthousedata.io/data/emoji-open-rate-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- open rate increase from emojis for email marketing<br><small>Source: Experian (2025) · <a href="https://lighthousedata.io/data/emoji-open-rate-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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