B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- interaction rate increase for Instagram (2026)
Using emojis can generate 17% higher interaction rates on Instagram.
- Original research/study source not specifically named
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bizibl.com
Primary
Tier C
https://bizibl.com/marketing/article/improve-your-engagement-rates-using-emojis ↗
Source Article
Improve Your Engagement Rates By Using Emojis
Original Research
bizibl.com
· Original study ↗
Methodology
Cited study on emoji use in Instagram posts; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 17% interaction rate increase. Source: bizibl.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emoji-instagram-interaction-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emoji-instagram-interaction-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- interaction rate increase for Instagram<br><small>Source: bizibl.com (2026) · <a href="https://lighthousedata.io/data/emoji-instagram-interaction-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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