B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24%
24% -- review increase rate for ads with complementary emojis (2026)
Using complementary emojis in ads and information can increase reviews by up to 24%.
- Specifies an increase of 'up to 24%'
- Full methodology and underlying research details are behind a paywall
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/p/how-to-use-emojis-effectively ↗
Source Article
How to use emojis effectively
Original Research
Science Says
· Original study ↗
Methodology
Science-based marketing insight platform; underlying study details behind paywall
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ads with complementary emojis: 24% review increase rate. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emoji-ads-review-increase-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emoji-ads-review-increase-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- review increase rate for ads with complementary emojis<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/emoji-ads-review-increase-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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