B
Evidence Grade B
Graded
under review
Safe to Cite
Current
45,897
45,897 -- interactive game plays for Emmi Good Day smart packaging campaign (2026)
The interactive digital games on Emmi Good Day smart packaging were played a total of 45,897 times.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45,897
Unit
Count
Data Vintage
2026
Entity
Sample Size
35,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier B
https://www.appetitecreative.com/blog/understanding-smart-packaging/ ↗
Source Article
Understanding Smart Packaging
Original Research
Appetite Creative
· Original study ↗
Methodology
Company case study; QR-code interactive games on packaging
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emmi Good Day smart packaging campaign: 45,897 interactive game plays. Source: Appetite Creative (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emmi-games-45897-plays
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<blockquote cite="https://lighthousedata.io/data/emmi-games-45897-plays" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45,897</strong> -- interactive game plays for Emmi Good Day smart packaging campaign<br><small>Source: Appetite Creative (2026) · <a href="https://lighthousedata.io/data/emmi-games-45897-plays" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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