B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$6,100,000,000
$6,100,000,000 -- brand value for Emirates (2017)
Emirates had a brand value of US$6.1 billion in 2017.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$6,100,000,000
Unit
Currency Usd
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brand Finance
Primary
Tier A
http://arabadonline.com/details/branding/emirates-has-lost-its-place-as-the-middle-east-s-most-valua… ↗
Source Article
ArabAd | Emirates Has Lost its Place as the Middle East’s Most Valuable Brand to STC
Original Research
Brand Finance
· Original study ↗
Methodology
Brand Finance brand valuation (royalty relief method based on marketing investment, familiarity, preference, sustainability, margins)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emirates: $6,100,000,000 brand value. Source: Brand Finance (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emirates-brand-value-2017
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<blockquote cite="https://lighthousedata.io/data/emirates-brand-value-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6,100,000,000</strong> -- brand value for Emirates<br><small>Source: Brand Finance (2017) · <a href="https://lighthousedata.io/data/emirates-brand-value-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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