B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- video ad skip rate for users searching 'emergency plumber' (2025)
In a 2025 Google Labs study on service search intent, 68% of users searching for 'emergency plumber' skipped video ads lacking a visible map pin or 'available now' badge in the thumbnail.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Labs
Primary
Tier B
https://digitalskyrocket.com/advertising-for-plumbers/ ↗
Source Article
Advertising for Plumbers: A 2026 Lead-Gen Playbook | Digital Skyrocket
Your phone rings, but too many calls are the wrong calls. Someone wants the cheapest drain clear. Someone else is outside your service area. A third caller needs emergency help, but your dispatcher can’t tell which ad drove the lead, so you keep spending blind.
That’s the trap in advertising for plu…
Original Research
Google Labs
· Original study ↗
Methodology
Google Labs study on service search intent
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
users searching 'emergency plumber': 68% video ad skip rate. Source: Google Labs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emergency-plumber-video-ad-skip-68
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emergency-plumber-video-ad-skip-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- video ad skip rate for users searching 'emergency plumber'<br><small>Source: Google Labs (2025) · <a href="https://lighthousedata.io/data/emergency-plumber-video-ad-skip-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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