B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- ai generated digital video ad share for Digital video ads (2026)
37% of all digital video ads are AI-generated according to eMarketer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier B
https://rule1.ai/articles/ad-creatives-ai ↗
Source Article
Ad Creatives AI: How to Generate, Analyze, and Scale Winning Ads | rule1
Check out our AI Agent.Learn more
Ad Creatives AI: How to Generate, Analyze, and Scale Winning Ads
AI ad creatives cover two distinct sides: generation and analysis. Here's what each tool category does, real performance data, and how to pick the right stack.
AI has split the ad creative workflow int…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimate cited by rule1.ai
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital video ads: 37% ai generated digital video ad share. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emarketer-ai-video-ads-share
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<blockquote cite="https://lighthousedata.io/data/emarketer-ai-video-ads-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- ai generated digital video ad share for Digital video ads<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/emarketer-ai-video-ads-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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